Add Yahoo as a preferred source to see more of our stories on Google. The video starts simply: Vachris walks up to the food court, grabs the classic hot dog and soda combo and takes a massive bite.

In light of the viral trend of fast food CEOs sampling the company’s products, Costco’s CEO Ron Vachris joined the party to test out the warehouse retailer’s fan-favorite hot dog on Wednesday. Vachris ...

In a world seemingly full of raw deals, the price of a hot dog and a soda at Costco hasn’t changed in 40 years. While taking part in the viral CEO taste test videos, Costco’s head honcho Ron Vachris ...

Social media is full of corporate stunts, but one video from Costco has fans laughing harder than a forklift chase in a warehouse. While other fast-food leaders have taken tiny, awkward bites of their ...

Costco’s CEO and the warehouse club chain’s beloved hot dog have entered the ring of fast food leaders sampling their brands’ chow on camera as part of a viral social media trend. The trend was kicked ...