The transition to value-based care and subsequent focus on preventive health has hospitals making new investments, particularly in advertising. The healthcare industry spent $14 billion on advertising ...

More healthcare ad campaigns are focusing on meeting patients where they are, which often requires hospital marketing teams to think outside the box. Here, seven health system executives share an ...

Hospitals in the Philadelphia area may all be using the same playbook when it comes to advertising themselves, a new Drexel University study indicates. Looking at the way hospitals in the city and its ...

The federal government is spending nearly $1.9 million on newspaper ads around the country that disclose hospital satisfaction rates, part of a unique campaign to improve health care through the power ...

This week, providers and other stakeholders are coming out in force in asking legislators to protect Medicaid. Ahead of an expected vote in the Senate on the "Big Beautiful Bill," the American ...

A major hospital trade group launched a six-figure ad campaign this week calling on Congress to extend disaster relief tax credits that the group says will help facilities recover from hurricanes ...

FIRST ON FOX: Consumers’ Research, a leading nonprofit dedicated to consumer information, is launching an advertising campaign against one of the top healthcare systems in the United States, accusing ...