Forbes contributors publish independent expert analyses and insights. Karin Eldor covers entrepreneurs and leaders in fashion & lifestyle. Call it a Scandi Summer or the Elsa effect. (Or both.) If it ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Helsa’s allegiance to Scandinavian minimalism is colliding with the exquisite ...

Add Yahoo as a preferred source to see more of our stories on Google. Elsa Hosk is launching her own brand, called Helsa. Hosk, originally from Stockholm, decided to name the brand Helsa as a play on ...

Add Yahoo as a preferred source to see more of our stories on Google. Kelly Rowland made the case for feminine suiting on “The Jennifer Hudson Show” on Thursday. Rowland sported a full Helsa look ...

Every product on this page was chosen by a Harper's BAZAAR editor. We may earn commission on some of the items you choose to buy. Two decades of magazine covers, fashion week runways, and cultivating ...

We may receive a portion of sales if you purchase a product through a link in this article. As someone who covers celebrity style on the regular, Elsa Hosk lives in my mind rent-free. Or, at least, on ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Helsa’s allegiance to Scandinavian minimalism is colliding with the exquisite craftsmanship of Italian ...

Elsa Hosk is launching her own brand, called Helsa. In collaboration with Revolve Group, the former Victoria’s Secret Angel’s clothing line will launch Tuesday on the popular e-tailer and Fwrd’s ...