Most pharmaceutical brands recognize the value of reaching healthcare providers (HCPs) with personalized messaging. Progressing a target HCP from awareness to conversion and patient advocacy requires ...

It is time to expand our approach to assessing healthcare professional (HCP) affinity. The Merriam-Webster dictionary notes affinity as both a noun and an adjective. As a noun, affinity means a ...

Pharma brands spend billions annually trying to engage healthcare providers (HCPs), yet much of this outreach has a limited impact. After all, physicians are inundated with thousands of digital ...

The way brands engage healthcare providers (HCPs) is undergoing a seismic shift in today’s digital-first healthcare ecosystem. The sales rep model is fading. In-person interactions are increasingly ...

HAYWARD, Calif.--(BUSINESS WIRE)--Applied Biomics, Inc., a leading Proteomics service provider, launches a new product line offering Anti-HCP Antibodies with well over 95% coverage. Currently, the ...