A page from the 2014 reissue of the New York City Transit Authority Graphics Standards Manual showing a diagram explaining the use of arrows in wayfinding signage in subway stations (photo courtesy of ...

Last week, we told you the dramatic story of the rise and fall of "the worm," NASA's glorious logo from the 1970s. Its reappearance in the public eye was prompted by a Kickstarter campaign from ...

When I first broke into the graphic design profession in 1984, I already had two Graphic Standards Manuals under my belt as a Rochester Institute of Technology graduate. Manuals consisted of a ...

Ever wonder about the NYC’s subway signage? Most New Yorkers who use the subway daily have probably never heard of the design firm Unimark. In 1970, designers Massimo Vignelli and Bob Noorda of ...

Many companies are reproducing old graphics standards manuals, like NASA’s 1975 graphics standards manual. As part of the movement to revitalize the past, Canadian graphic designer and art director ...

The NASA logo of the '70s was called "the worm" and I can see where that name came from. The font used for the letters in the logo looked like a fat earthworm twisted into the letters needed to spell ...