We know — bounce rates and marketing analytics can be confusing. You’re getting tons of traffic, but you feel like your bounce rate is high. What should your bounce rate be? What’s a good bounce rate ...

Earlier this week, Google Analytics 4 posted that it has gained additional metrics and dimensions to all Google Analytics 4 accounts. These new metrics and dimensions include UTM term, UTM content, ...

Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page This metric helps measure visit quality and relevance Exit rate is a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When you access Google Analytics, which, according to w3techs, examines over half the ...

Google Analytics allows you to measure traffic coming to your site and gain insight on overall performance. One statistic you can track with Google Analytics is your website’s bounce rate. Google ...

As Google upgrades Google Analytics to its latest version, GA4, it must also update the metrics associated with its tags. UTM tags are a cornerstone of analytics strategy. Their role with digital ad ...

Many website owners focus on the quantity rather than the quality of clicks when they open up their Google Analytics dashboard. But the quality of your clicks is far more important. Luckily, you can ...

Again, Google has said that it does not look at [Google] Analytics bounce rate data for ranking web sites. John Mueller of Google said in a webmaster hangout video at the 25 minute mark, "I think ...

The internet has become the primary place to let the world know about your business or brand. Gone are the days of traditional marketing. In its place, we now have a precise way to build a worldwide ...

Google has released its first Analytics Benchmarking Newsletter, which highlights data collected anonymously from hundreds of thousands of Google Analytics accounts that opted-in to sharing data.