New report analyzes global marketing spend shifts, industry signals, and measurement priorities shaping marketing ...

WPP operates in the cyclical and highly competitive advertising industry. WPP performance deteriorates when there's a downturn, illustrated by the company performance during the pandemic and the ...

Netflix reported $1.5 billion in ad revenue last year and expects that to double in 2026.

The majority of new-to-market small businesses in 2026 are bypassing traditional agencies, favoring self-serve AI tools within Meta and Google, both of which ...

The global digital advertising market is poised for sustained growth over the next decade, with spending projected to nearly double to $819.51 billion by ...

This year, the advertising industry thought tariff announcements could affect advertising growth. But they weren’t as much of a gamechanger as initially thought, at least according to WPP Media, which ...

WPP Media has markedly upgraded its global advertising-growth forecast for this year and next, as well as for the remainder of the decade. The revised forecast boosts WPP Media's June mid-year ...

WARC’s latest forecasts show that global advertising spend is forecast to grow 9.1 per cent in 2026 to $1.3 trillion (€1.1tn) ...

Newly released data from IPG Mediabrands’ MAGNA shows that media owners’ net advertising revenues will reach $979 billion this year. That’s up by 4.9% over 2024 but reflects a slowing down from 10.3% ...

Global marketing refers to the practice of conceptualizing, producing, placing, and promoting a company’s products or services worldwide. This approach not only targets customers across different ...