The new head of the Gatorade business made a startling admission: He doesn’t chug the sports drink every time he works out. Charles Maniscalco, like others who exercise regularly, doesn’t want the ...
Back in 1991, when Michael Jordan still had people wanting to “Be Like Mike,” the Quaker Oats ad campaign helped propel Gatorade into the stratosphere. But does the former Bulls superstar, who has ...
KISSIMMEE — In a nondescript factory on South Poinciana Boulevard, workers break a sweat around the clock in the hope that, eventually, you will get hot and sweaty, too. The local Gatorade plant runs ...
The invention launched an industry that now markets dozens of competing brands of energy-restoring or power-boosting drinks, but Gatorade flavors remain on top. It also has poured $76.4 million in ...
Gatorade is thirsting after the U.S. Latino market. To quench its thirst, the sports drink division of PepsiCo Inc. is introducing a new line of Gatorade brand drinks into the highly competitive ...
The first batch looked like creek water. Not exactly dirty, but not exactly clear. At least it didn’t smell, even though it had been percolating in the sun. Then came the moment that changed sports ...
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