The 2024 Cannes Lions International Festival of Creativity has a new category: humor. “Work entered into this category should use wit and satire to provide amusement and create memorable, ...

The best advertisements don't just sell products — they are creative and make us think about the brand long after we've seen it. These campaigns employ a variety of tools to hook us, such as clever ...

When a fitness ad is placed right next to an escalator, or a fast-food billboard about crispy chicken appears in front of a cemetery, the sheer irony can make even the most stoic among us crack a ...

Are TV commercials less funny than they used to be? A recent report by Kantar found a decline in using humor for ad spots. Despite that, many of the top ads cited in the study used humor. For instance ...

Meg Ryan and Billy Crystal reprise their roles from "When Harry Met Sally" in a Super Bowl 2025 ad from Hellmann’s. The best Super Bowl 2025 ads airing in Sunday’s game will do a lot more than make us ...