New Web site creates a competition based on the notion that the easiest way to improve human behavior (i.e. exercise, recycle, etc.) is to make engaging in that behavior fun. Elizabeth Armstrong Moore ...

This 2 minute video produced by The Fun Theory.com (click here: http://www.youtube.com/watch?v=2lXh2n0aPyw) is a must see. It begins in a typical subway entrance. The ...

"Fun," says game designer Raph Koster, is just another word for "learning." The idea that play is the best way to learn is not, admittedly, an entirely original idea. Even Plato, Koster is quick to ...

Operating under the premise that glass bottles were not being recycled as much as plastic or aluminum because there’s no payment for the effort, the team at The Fun Theory set out to add a ...

This 2 minute video produced by The Fun Theory.com (click here: http://www.youtube.com/watch?v=2lXh2n0aPyw) is a must see. It begins in a typical subway entrance. The ...