Chriselle Lim came on board with fragrance company Phlur in the middle of a divorce, and created the brand's hero product fragrance, Missing Person, based on longing and yearning. Read here about how ...

Signature scents are out and variety is in, said Scentbird's chief marketing officer Elena Lécué.

From unusual banana blends to modern takes on rose, spring's perfume launches were as varied as they were chic - and these ...

Fragrance tech company Patina announced Thursday a $2 million raise from investors, including Betaworks and True Ventures.

Across Los Angeles, groups like the Smellers Club, Reverie of Scent and Silverlake Scent Club are transforming what was once ...

With the fragrance category’s continued upward trajectory, the opportunity for brands lies in serving growing desire for ...

Fig scents are a key 2026 perfume trend. These are the best fig scents that will make you smell expensive, per fragrance ...

Ella Langley's new fragrance Be Her is a hit, blending violet and bergamot with a sultry tobacco twist, but good luck finding ...

Is Diptyque's limited-edition body spray the secret to a bite-free summer? T&C's associate shopping editor investigated so ...

The brand has named actor and singer Dove Cameron as the global ambassador for the new fragrance as it targets US Gen Z ...