"Revive Mentos' relevance with the iconic Fizzooka Fortnite weapon, a bold Gen Z campaign that skyrocketed social engagement ...

“In 48 hours, we welcomed the biggest number of new and returning Fortnite players since last holiday season. The first ...

As an old timer in games, it’s good for me to get to know what young people on the bleeding edge of technology and games think about. I had a chance to do that with Cody “Clix” Conrod, who has ...

The game is meant to encourage dairy consumption among young consumers. This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing ...

A survey found that most gamers still prefer single-player over multiplayer, partially explaining the many recent ...

Perfect Game, the world's largest youth baseball and softball platform and scouting service, today announced its arrival into ...

The four-week campaign attracted over 3.6 million players and the Cowboys received 56.6 million impressions for their brand ...

Disney's making a billion dollar investment into Fortnite and its creator Epic Games, in hopes of expanding their reach with ...

A previous game from Dairy Max, which represents dairy farmers, sold over 40,000 pounds of milk through a blend of e-commerce and gaming. With Gen Z milk consumption on the decline, Dairy Max is ...