Torque News

Ford’s F-150 Lightning Discontinuation: A Tragic Marketing Failure, Not a Bad Truck | Why the Cybertruck and Scout Are Winning the EV Pickup War

Ford's F-150 Lightning may be discontinued, but it wasn't the truck's fault. We analyze the catastrophic marketing failure ...
autoevolution

Ford Might Pull the Plug on This Truck After Just Three Years in Production

Ford brought the F-150 Lightning to the market in 2022 and was hoping it would be the right truck at the right time. Now, it is considering retiring it ...

The Ford F-150 Lightning Was Supposed To Transform The Industry. Now, Ford May Pull The Plug

But as the WSJ notes, Ford's EV sales have declined in the wake of the electric tax credit going away. Total EV sales dropped ...

Ford Could Kill The F-150 Lightning: Fire, Lack Of Demand, And Big Losses May Mean The End

The future of the Ford F-150 Lightning, the brand's electric full-size truck, has been called into question. A fire in ...

America’s Best-Selling Electric Truck Might Not Survive The Year

The company only delivered 10,005 Lightnings in the third quarter, which brought year-to-date sales up to 23,034 units.

Despite EV declines, Ford sales up in October

CEO Jim Farley has forecasted U.S. EV sales will halve as a result of the lost up-to $7,500 federal tax credit.
Torque News

Electric Truck Dreams Are Hitting Reality: Tesla Cybertruck, Rivian R1T, and Ford F-150 Lightning Struggle Into 2026

Rivian’s R1T and Ford’s F-150 Lightning were both leaders in their segments. However, like the Cybertruck, all three appear to have stalled. Here are updates on the three, and what could happen in ...

Should Ford's (F) Big Bet on F-Series Truck Expansion Prompt Investor Action?

In the past week, Ford Motor Company reported a US$50.53 billion third-quarter revenue and announced plans to boost F-Series ...