For years, grips have been something of an afterthought in the equipment space. Golf Pride is hoping to change that. The post Why Golf Pride wants to change the way you think about grips appeared ...

Custom fitting isn’t just for irons and drivers, it’s vital for putters, too. Even finding the right putter grip size can make you hole more putts. Fitting your putter to your individual stroke is as ...

Most conversations about golf equipment center around things like lie angles, clubhead design and shaft composition and length. But in our continuing series on the tools of the game, we’re going a ...

Which golf club grips are best? Golf is both fun and challenging. The most subtle nuances in your golf swing can make a big difference in your score. The same holds true for your golf equipment — ...

The Golf Gear Show offers a top hack for keeping grips in good condition over the winter (from 15:54) Not everyone will know ...

Forbes contributors publish independent expert analyses and insights. Michael LoRé is a soccer and golf journalist based in New York City. The brand synonymous with developing golf grips utilized by ...

From an anecdotal standpoint most golfers would answer in the affirmative. Much like the kid who is convinced they can run faster in new sneakers, fresh grips just feel better in your hands, ...

3-Time Major Champion Jordan Spieth after winning the British Open. Spieth is one of the more visible "grip enthusiasts" on the PGA Tour. (Photo by Andy BUCHANAN / AFP) / RESTRICTED TO EDITORIAL USE ...