The ad war that defined California’s redistricting fight

Gavin Newsom and the proponents of Proposition 50 leaned on famous Democrats to campaign for the measure, including a heavy ...
FiercePharma

10 years of Tagrisso: AstraZeneca unveils first TV ad for lung cancer treatment

Ahead of the 10-year anniversary of Tagrisso’s initial FDA approval this fall, AstraZeneca has debuted the first direct-to-consumer commercial for the lung cancer med. The TV ad was inspired in large ...
JD Supra

The First Amendment and Direct-to-Consumer (DTC) Prescription Drug Ads

Department of Health and Human Services Secretary Robert F. Kennedy, Jr. has made no secret of his disdain for television advertisements for prescription drugs. As a presidential candidate, he ...
FiercePharma

Takeda casts a new line with first DTC campaign for HyQvia in CIDP

Takeda kicked off 2024 by reeling in an approval for HyQvia in chronic inflammatory demyelinating polyneuropathy (CIDP), and it’s closing out the year by launching its first direct-to-consumer ...