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David Binder talks about the vodka maker’s controversial AI-generated Super Bowl debut and its future plans under Sazerac.

The ad in question is 30 seconds long. Set to a remix of Rick James’ “Super Freak,” it features Svedka’s Fembot character, which repeatedly appeared in the brand’s early 2000s advertisements, dancing ...

The Svedka Fembot is back with a decidedly low-tech device. This week the vodka brand launched the Svedphone: a chrome-blue flip phone that has been designed to “do less,” enabling the user to “do ...

Styx, it’s time for an update on your ’80s hit “Mr. Roboto.”But this time around, the lyrics will say, “Domo arigato, Ms. Femroboto.”A recent WebMD feature in Marie Claire magazine discusses fembots, ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." In Olivia Gatwood’s debut novel, as in life, self-perception is rarely reliable. That uneasy boundary ...