The Bhaderwah area in the mountainous Doda district of Jammu and Kashmir is emerging as a heart of the ‘purple revolution’ redefining the region’s agricultural and economic landscape. The revolution ...

Lavender farming in J&K is transforming agriculture, boosting farmer incomes and creating new entrepreneurial opportunities through high-value cultivation.

Kashmir farmers are shifting from apple orchards to lavender farming for better profits, lower costs and new business opportunities backed by the Aroma Mission.