Microsoft is rolling out a new e-mail service with a three-month marketing blitz going after rival Google and its popular Gmail. Outlook.com replaces the sagging Hotmail, which has lost it’s luster.

This isn’t just a factoid you can amaze your fellow marketing friends with over the next round of drinks, however. It means that a third or more of your list is not seeing your email properly, if at ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has. There.

Discover why email marketing remains a powerhouse tool for business owners in the digital age. Learn how to build personal relationships, drive conversions and future-proof your business with ...

There are a lot of myths around email marketing. After months of testing "best practices," Kelsey Yen and Matt Sailor reveal what works in B2B emails and how you can apply those ideas to your own ...

Email marketing never goes out of style - but that doesn't mean it's paying off. Fresh data from Ascend2 reveals some email marketing surprises. How should marketers apply these lessons? The year that ...

There are digital marketing trends that come and go. At some point, your biggest social media platform may no longer exist – remember MySpace and Vine? However, something that has and will withstand ...

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Well-executed email marketing campaigns have been a mainstay ...

Engaging potential customers through email marketing has its challenges. Consider this: Half of marketers consider email to be one of the top channels for finding ROI-generating leads, according to ...

You don't have much time! When your audience opens your email, the content needs to captivate readers, drawing them into the body and message. Lucky for you, creating engaging emails just got a lot ...

It’s true, even as Americans complain about their email inboxes, email marketing is still one of the most effective ways to reach your audience. But that study is from 2014, which begs the question, ...