It’s backkkk — The Elf on the Shelf has made its big 2020 debut. And no matter what your stance is on this popular yet still often hated holiday tradition, we can all agree that Ye Olde Elf really ...

It all started with a sly little elf keeping an eye on things. Once the family goes to bed, the elf flies back to the North Pole to make a daily report to Santa. “The Elf on the Shelf” — based here in ...

“The Elf on the Shelf: A Christmas Tradition” began as a 2005 picture book written by Carol Aebersold and her daughter Chandra Bell, with illustrations by Coë Steinwart. The story follows a scout elf ...

(CNN Money) -- Chanda Bell got the idea 14 years ago to share a family tradition from her childhood that involved an elf sitting on a shelf. She never imagined it would erupt into a Christmas-time ...

“The Elf on the Shelf” story has become a holiday staple among many families and believers in Christmas magic everywhere. "Elf on the Shelf" co-founder Chanda Bell and her mother wrote “The Elf on the ...

ATLANTA - Inside an Atlanta high-rise office building, an elevator opens up to "the North Pole." It's not only what employees call the local headquarters of Elf on the Shelf, but it's the place that ...