The Scale Performance aids online brands in achieving ecommerce advertising growth through data-driven campaigns and ...

Ecommerce isn’t just a new category for online advertising. It’s changing how online advertising works. The first generation of online ad metrics was all about measuring the impact of the ad itself: ...

Once upon a time, product-based businesses focused heavily on boosting foot traffic to their brick-and-mortar stores. But with the advent of eCommerce-first shopping, more and more businesses are ...

In the fast-paced world of e-commerce, it is crucial for brands to stay ahead. The digital landscape is constantly changing, introducing amazing advancements in e-commerce advertising. These new ...

These metrics have helped brands feel comfortable spending on digital advertising. But as ecommerce grows – and advertisers become increasingly wary of proxy measurement – newer metrics are emerging ...

NEW YORK, Aug. 08, 2023 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ: FLNT), a leading performance marketing company, today announced the launch of adflow, a turnkey commerce media solution delivering an ...

No matter what products or services your ecommerce business focuses on, elevating the customer experience is the key to unlocking better sales and conversions. In fact, businesses that have placed a ...

Analysis of 57 retail accounts reveals automated campaigns now dominate Google Ads budgets while traditional Shopping ...

The 4 Ps of marketing. Marketing mix. Marketing fundamentals. Whatever you call them, these elements determine your luck at the high-stakes table of e-commerce: Product. Price. Place. Promotion. Get ...

BELLEVUE, Wash.--(BUSINESS WIRE)--Xnurta the award-winning agentic AI-powered advertising platform, and Front Row, a global eCommerce agency and growth accelerator providing full-service marketplace ...

The e-commerce landscape is in a perpetual state of evolution, requiring brands to continuously adapt their strategies to effectively reach and engage consumers. In this digital ecosystem, RMNs are ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Two trends have emerged from big retailers’ Q4 earnings calls over ...