Duracell filed a complaint in federal court in Manhattan last week over Energizer’s claim in an ad that its Max batteries last longer than Duracell Power Boost batteries. Energizer and Duracell ...

Duracell may have come up with an advertising concept that can last as long as its popular batteries. As the World Cup tournament draws near, the Berkshire Hathaway-owned copper-top staple is ...

How often are you motivated by a battery ad? Because Duracell’s new “Trust Your Power” commercial, featuring Seattle Seahawk Derrick Coleman, will definitely have you ready to take on the world.