(Ad) Planning and implementing can be daunting if you're unfamiliar with display advertising. But have no fear because we will discuss the ins and outs of display ads and uncover three common myths ...

Advertisers use advertorials and display advertisements to sell products and services. Advertorials typically take the form of a letter designed to sell the reader a product, while display ads contain ...

The report notes that online display advertising’s effectiveness is “substantially improved when it is paired with search engine marketing.” According to the study’s findings, 52 percent of Internet ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at ...

You might not think that this is a very big reinvention actually but the advertising world is finding it all pretty exciting. The basic problem is with display advertising, the type that a company ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. For many years, marketers have used both SEO and SEA to realize their business potentials.

Gilad de Vries of Outbrain this month wrote a guest post for Forbes that sang the praises of content marketing, while dismissing online display advertising as an inefficient, ineffective money-suck or ...

Display ads are a type of digital advertising that uses visuals, usually images or videos, to promote a product or service. They are typically placed on websites and other digital platforms and are ...

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Douglas de Jager, founder of Spider.io. In Will ...

Covering tech trends across a number of key sectors, including telecoms, apps, marketing and IT, Matt is Editor in Chief of Tech Portfolio. Contact him via twitter @MattHenkes New figures released by ...

6sense has expanded its display advertising suite to include dynamic creative capabilities that are designed to help customers serve personalized content in digital ads based on real-time account ...

We've all spent money on things that were sold as "the next best thing," only to be disappointed when those promises aren't delivered or don't result in a return on our investment. Now imagine ...