Shaping behavior has always been an integral part of design, but whether the design is good for users isn’t always clear cut. Since first being coined as a term in 2010, Behavior Design has grown in ...

It’s a common sight: office walls covered in sticky notes with labels like “frugal Fran” and “adventurous Adam.” In the past 10 years, there’s been a flurry of interest in this type of empathetic user ...

Forbes contributors publish independent expert analyses and insights. I build, study, and write about products and ideas that move people. Here’s the problem: Until now, the explosion of methods for ...

Learn how customer behavior design shapes CX. Discover how environment, culture and service influence how customers act and ...

In this paper, we present a behavior analysis technique for hardware debugging of complex System-on-Chip (SoC) designs. As designs get more and more complex, there is a need to analyze the design ...