In data-driven marketing (DDM), customer data is used to segment audiences and target more precisely, enabling marketers to deliver tailored messages, content and offers that are highly relevant to ...

Data is now the engine that drives almost every successful marketing strategy and campaign. Recognizing the power of data, marketers today are looking for ways to capture reliable insights that can ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes. In an ever-increasing world of messy attribution – thanks to privacy law ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Constant advances in tech and data can speed targeting, personalization, and campaign execution. But it's not as overwhelming as it sounds. B2B marketers have always been plagued by the paradox of too ...

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from ...

I’ve been promoting the concept of Computational Marketing for some time here on insideAI News and elsewhere because it is quite clear that modern marketing is nothing without data. So it’s great to ...