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Crocs (CROX) Stock Trades Up, Here Is Why

What Happened? Shares of footwear company Crocs (NASDAQ:CROX) jumped 4.4% in the afternoon session after the company launched a new advertising campaign for its HeyDude brand featuring actress Sydney ...
The Business Journals

Crocs taps former Vans, Forever 21 execs to lead brand marketing

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Crocs brings in seasoned ...
Law

Crocs’ Petition for Writ of Certiorari Tees Up Lanham Act Circuit Split for Supreme Court

The article explains a split among U.S. courts over whether false advertising claims under the Lanham Act can target intangible misrepresentations, like patent or proprietary claims, or only focus on ...

After Supreme Court Denies Crocs’ Appeals Request, ‘Patent’ Claim Resurfaces Once Again

Allegations over false advertising will be before a federal district court again following the U.S. Supreme Court's denial of ...
Marketing Dive

How cult brands like Crocs, Southwest see influencer marketing evolving

AUSTIN, TEXAS — Influencers have long played a role in brands’ bids at relevance with young consumers. What happens when they climb to the top of the strategy agenda? Executives speaking at South by ...