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Cracker Barrel's new logo is a flop

CNN on MSN · 13h

Cracker Barrel says it ‘could’ve done a better job’ with controversial new logo that tanked its stock

Cracker Barrel, the struggling country-themed restaurant chain and road trip staple, is backtracking on a new logo that drew a right-wing backlash and tanked the chain’s stock.

Snopes on MSN · 11h

Cracker Barrel's logo controversy, explained

In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been present since 1977. Some people decried the rebrand as "woke" while others simply called it "bland,

CBS News on MSN · 17h

Cracker Barrel refreshed its logo and paid the price. Here's what brand experts say went wrong.

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, experts say.

13hon MSN

Cracker Barrel Logo Backlash Shifts To Boardroom Drama, CEO Exit Bets: Company Admits 'Could've Done A Better Job'

Last week, it was Cracker Barrel CEO Julie Felss Masino who was under pressure for the logo rebrand and reports about her ...

11h

Cracker Barrel responds amid fan backlash to contemporary country redesign

On Monday, Cracker Barrel vowed not to turn its back on its company's values of "hard work, family, and scratch-cooked food ...

1don MSN

Cracker Barrel board member under fire for DEI background after restaurant ditches traditional logo

Gilbert Davila, a Cracker Barrel board member and former Disney diversity executive, faces heat after the restaurant chain ...

11hon MSN

Was an 'Arthur MacWaters' fired from Cracker Barrel over rebrand?

MacWaters' alleged resume attached to an X post also listed roles at Jaguar Land Rover UK, Bud Light, Netflix and other ...

14h

What Is Cracker Barrel CEO Julie Felss Masino’s Salary?

Julie Felss Masino, the CEO of Cracker Barrel, is the focus of national controversy due to a new logo design. The design gets ...

conservativebrief18h

Cracker Barrel Responds To ‘Woke’ Corporate Rebranding Complaints

Collin Rugg, co-owner of the Trending Politics website, characterized the rebrand and new logo as “depressing. Rep. Byron ...

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