It would be nice if every single small thing did not now have to become a pawn in a ginned-up culture war. However, the ...

Cracker Barrel admits it ‘could’ve done a better job’ amid right-wing rebrand controversy - Cracker Barrel said its ‘Uncle ...

Erik Russell, a former Cracker Barrel employee who now works as a brand designer, said the company committed "one of the ...

Explore Cracker Barrel's risky rebrand. See how a new logo and modern look have impacted its nostalgic charm and sent its ...

You may not want to hear this, but the new Cracker Barrel logo was designed for the same reasons as the old one.

The "old timer" — a.k.a., “Uncle Herschel” — will still appear on the menu and road signs: “He’s not going anywhere,” the chain insists.

The Democratic party and California governor joined the backlash against the Southern restaurant chain’s new design.

Cracker Barrel is responding after receiving major backlash for changing its logo and ditching “Uncle Hershel” from it.

Cracker Barrel Old Country Store, the Southern-style restaurant chain known for its nostalgic Americana charm, has stumbled into a public relations and ...

The new logo drops the old man and barrel, but longtime customers aren’t exactly sold on the makeover, including comedians ...

Conservative critics saw the decision to remove the man in the logo, long known as Uncle Herschel, as an attempt by corporate ...

For America's big brands, there is little profit in the culture wars: It is simply too easy to lose customers by taking sides ...