Cracker Barrel said its new logo is aimed at creating "an enhanced brand look and feel," but reactions have been mixed.

The new logo — which is its fifth — retains Cracker Barrel’s signature gold and brown tones, "is now rooted even more closely to the iconic barrel shape and word mark that started it all," the ...

Cracker Barrel just released its new seasonal menu, featuring the return of Uncle Herschel's Favorite, a popular breakfast plate. The celebrate, the chain is offering free menu items for a limited ...

Cracker Barrel's new, simplified logo is drawing criticism from some customers. The chain unveiled a new logo on Tuesday.