The biggest risk in conversational commerce is no longer what the assistant says. It is what the business lets it do. For years, conversational commerce was mostly an assistance layer. A chatbot ...

Subtle dominance is all about using quiet, consistent tactics that keep control in one person’s hands while making it look effortless. Some people don’t interrupt loudly or talk over everyone, yet ...

Every company deploying an AI voice agent has made the same bet, whether they realize it or not. They’ve let the model design their customer conversation. The goals are clear: collect the caller’s ...