What is consumer privacy (customer privacy)? Consumer privacy, also known as customer privacy, involves the handling and protection of the sensitive personal information provided by customers in the ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. The shift away from third-party cookies has amplified the demand ...

After years of scrolling to the bottom of 40-page end-user license agreements just to check the “I Agree” box and move on, consumers are now taking notice of—and taking action over—how companies are ...

U.S. privacy law continued to expand in 2024, both geographically and substantively. We now have 19 states with comprehensive consumer privacy laws (some of which are already in effect, while others ...

Comprehensive consumer privacy laws are rapidly expanding across the United States, significantly impacting PEOs. Currently, 19 states have enacted privacy laws, with eight already in effect and 11 ...

Consumers are more aware than ever of how their data is collected and shared—and they’re not happy about it. High-profile revelations about government data access and evolving privacy regulations are ...

In September 2024, the Federal Trade Commission (FTC) released an eye-opening report that digs into the data habits of nine major tech giants, including Amazon (Twitch), ByteDance (TikTok), Discord, ...

This checklist assumes the controller wants to ensure that the personal data rights it offers to individuals meet the requirements of all US state consumer privacy laws, including those with future ...

California Attorney General Rob Bonta leads investigation with Colorado and Connecticut targeting businesses that fail to honor Global Privacy Control (GPC) opt-out ...

When it comes to sharing data, blind faith isn’t enough. Today’s consumers have a heightened awareness of the risks involved and are paying closer attention to how companies manage these risks. They ...

Almost half the US states have passed comprehensive consumer data privacy protections that go beyond federal health privacy rules, known as Health Insurance Portability and Accountability Act (HIPAA).