When the spring season rolls around and it's time to decorate, everyone seems naturally drawn to pretty pastels. After all, with Easter coming soon, it only seems fitting to decorate with soft pinks, ...

Color plays a powerful role in branding, marketing, and communication—and a logo is often where that power shows up first. Logo colors are more than design details. They’re strategic tools used to ...

Is color just a physiological reaction, a sensation resulting from different wave lengths of light on receptors in our eyes? Does color have an effect on our feelings? The phenomenon of color is ...