Elusive Pepsi and Coca-Cola antiques just sold at auction and the going price surprised even the experts involved. Several of the "historically important" collectibles are from the early days of the ...

Some Coca Cola bottles are worth a few dollars but a select few are worth thousands. In this video, we search for one of the rarest and most valuable Coke bottles ever produced: a $6,000 collectible ...

The 1,780-lot selection was dominated by rare Coca-Cola and Pepsi-Cola antiques, some commanding more than four times their high estimates. Leading the formidable array of Coke collectibles – the ...

It's nearly impossible to imagine the festive season without the sight of Santa Claus's cheerful, cherry-red suit, or a holiday advertisement featuring the iconic, refreshing taste of Coca-Cola.

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a reference ...

It’s been 40 years since Atlanta-based Coca-Cola launched a new formula for its famed namesake cola, called it New Coke and prompted a national outcry — forcing the company to walk back the decision ...

The MarketWatch News Department was not involved in the creation of this content. Circa-1880s bottle for Pemberton's French Wine Coca, a forerunner to Coca-Cola, served up a $31,980 top bid, while ...