The Polar Bears Aren’t Real—But Coca-Cola’s AI Ads Prove Why Nostalgia Has To Be

Coca-Cola’s AI holiday ad proves that while tech can mimic the physics of snow, it fails to capture the true meaning of ...
CNET

McDonalds and Coca-Cola Made AI Slop Holiday Commercials, and I'm Not Lovin' It

McDonald's and Coca-Cola seem determined to ruin our holiday cheer this year with AI. Each company has released a holiday-themed commercial, and each is terrible in its own way. And if the online ...
USA Today

Coca-Cola's 'real magic' holiday ad, made with artificial intelligence, sparks backlash

Coca-Cola's holiday commercial, "The Holiday magic is coming." was made using the company's AI platform, Real Magic AI. Real Magic AI works similarly to image generator DALL-E and grants artists ...
Psychology Today

Coca-Cola & Microsoft Spread #Cyberhero Meme

The commercial line-up during Super Bowl 2015 was filled with positive media psychology touchdowns. McDonald’s #PayWithLov’ advertisement brought “random acts of kindness” to the corporate level, at ...
Forbes

How A Top Company Used Generative AI To Reinvent Culture And Innovation

Forbes contributors publish independent expert analyses and insights. Curiosity expert improving engagement, innovation, and productivity. In March 2023, Coca-Cola launched its “Create Real Magic” ...