In an era where digital engagement reigns supreme, Coca-Cola is redefining its marketing strategy by pivoting from traditional media to a more dynamic, content-driven approach. Manolo Arroyo, ...

Coca-Cola's marketing ecosystem has undergone a radical transformation in recent years. Under Arroyo's leadership, the company has streamlined its agency partnerships, reducing its reliance on ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Smartwater has reteamed with Jennifer Aniston for its ...

The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains. With consumer preferences shifting rapidly, Coca-Cola is ...

With discretionary spending slipping among lower-income households, both companies are shifting investment and pricing tactics to follow changing shopper behavior ...

Quincey is stepping down following around nine years as CEO, and transitioning into a role as executive chairman. Since being ...

The Coca-Cola Company KO is steadily reshaping its global bottling footprint through a long-term refranchising strategy that shifts bottling operations to local partners. This asset-light approach ...

I am completely exhausted by huge corporations like McDonald's and Coca-Cola choosing to rely so heavily on AI for their ...

Coca-Cola is turning to a seasoned insider to guide its next chapter, elevating Chief Operating Officer Henrique Braun to the ...

KO's steady gains, strong innovation and margin expansion fuel momentum, but its premium valuation keeps investors weighing ...