Paris Hilton and Alix Earle are bringing the heat and the queso to Carl’s Jr. The fast food chain just launched a new campaign for its limited-time Queso Crunch Burger, and it’s tapping two of the ...

Carl’s Jr’s new Super Bowl ad featuring influencer Alix Earle is facing criticisms from TV watchdogs who likened the video to “soft core porn.” The fast-food franchise tapped the 24-year-old Hot Mess ...

Carl’s Jr. is finding success using artificial-intelligence-enriched contextual targeting for connected television (CTV) advertising, according to a case study. A recent campaign was conducted via ...

TikTok star Alix Earle has become so popular that she'll be featured in a Super Bowl ad this Sunday. Earle, who has over 3.9 ...

CARPINTERIA Calif. The TV spots are real but the restaurant is fake in a new campaign for Carl’s Jr. and Hardee’s. The campaign promotes the Black Angus beef burgers at both chains and the new Prime ...

Cheesy, melty, and utterly irresistible. Carl’s Jr. announces the launch of the new Queso Crunch Burger, continuing its exciting partnership with social media powerhouse and entrepreneur, Alix Earle, ...

Paris Hilton knew she was making pop culture history when she decided to star in the now infamous 2005 Carl’s Jr. commercial — so much so that she kept a little piece of it for herself. “We were just, ...

Heidi Klum reenacts Anne Bancroft's famous Mrs. Robinson character from The Graduate in a new Carl's Jr. commercial, and she did a good job of staying in character through her interview with ET's Rob ...

NEW YORK (AP) — Carl’s Jr. and Hardee’s ads starring nearly naked women have become a part of American culture, according to Andy Puzder, CEO of the chains’ parent company. “People watch for the ads, ...