Marketing Dive

CarMax depicts car-buying nightmare in new ‘Beetlejuice’ ads

CarMax is highlighting its “the way car buying should be” tagline with a new campaign, titled “BeetleMax: The Way Car Buying Shouldn’t Be,” per a press release. The effort done in in partnership with ...
Marketing Dive

CarMax ditches longtime tagline, repositions brand around omnichannel

CarMax unveiled a new brand positioning and tagline as it doubles down on omnichannel retail capabilities that span in-store and online shopping, according to a press release. The largest used car ...
Los Angeles Times

CarMax vehicle rampage left one paralyzed, records say. Company outlines chilling event

The chaos at the Inglewood CarMax unfolded like a scene out of a movie. A customer suddenly, and erratically, turned and reversed his SUV into the dealership showroom on Saturday afternoon. The ...
NBC Chicago

Used Car Retailer Carmax Reaches Settlement With 36 States Over Informing Customers About Needed Recall Repairs

A major used car seller in the United States has reached a settlement with 36 state Attorneys General, including Illinois, after authorities accused the company of selling some cars that may have had ...
The Business Journals

CarMax embraces AI to boost sales and efficiency, with focus on 'generative engine optimization'

Goochland-based used car giant CarMax Inc. says it is increasingly focused on rolling out AI technology across its operations to boost sales, marketing and efficiencies. On an earnings call last week, ...