In 2025, the fastest-growing segment in programmatic media is now less transparent than the walled garden we have spent the last decade criticizing for opacity. And the consequences are already ...

CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand its reach, flexibility and ability to drive measurable outcomes. What’s ...

CTV advertising enables marketers to reach their audiences with high-quality and engaging creatives, and this is why CTV campaigns are on the rise in 2025. However, to advertise effectively, drive ...

Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today (December 12th, 2024) announced significant growth in CTV revenue across EMEA, as well as ...

StackAdapt, the multi-channel programmatic advertising platform, announced new advancements in its connected TV (CTV) capabilities, strengthening its CTV offering to provide greater transparency, ...