The study, "Counterfeit Connected TV and the Digital Ad Industry’s Failure to Detect, Deter, and Disrupt Fraudulent Inventory ...
Free-form and free-flowing Bundle ID data and the absence of Bundle ID standardization across CTV platforms pose the most ...
Advertisers are steadily adopting connected TV as the starting point for their media strategies, but they are concerned about ...
Roku’s premium CTV supply can now be activated through the FreeWheel Streaming Hub with better demand signals, more ...
As the new year begins, expect CTV growth to continue blasting along with a vengeance. GroupM forecasts that streaming TV will grow 12.9% in 2025 and overtake linear TV revenue by 2029. Meanwhile, ...
The results of a five-year collaboration between Clear Channel Outdoor and Kantar shows how out-of-home (OOH) can increase performance for campaigns to fill gaps in other media channels. “We’ve worked ...
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