MUMBAI, INDIA: Setting the destination; auditing the current situation; and mapping the journey to the destination - three steps needed to create a successful CRM strategy. Building a customer ...
Rocket CRM announced today the launch of a partnership designed to provide integrated marketing automation and seamless CRM ...
Sales teams are tasked with nurturing leads and driving them to a sale. In order to do this, they need to maintain a clear record of communication with each prospect. This is especially important as ...
With digital-mapping services becoming increasingly popular, traditional map-production technologies will simply no longer be able to keep pace, according to a recent report from ABI Research. No ...
Marketing personas have long been an essential tool in every marketer’s arsenal. Traditionally, persona mapping has been a key component of strategic marketing for decades, helping brands better ...
LOS ANGELES, Feb. 3, 2020 /PRNewswire/ -- Pipeliner CRM today announced new features for its relationship mapping tool that visually identifies new opportunities, key influencers and naysayers. With ...
A new partnership announced by Asset-Map and Redtail Technologies aims at combining the firms’ customer relationship management (CRM) capabilities. Moving forward, subscribers of both the Asset-Map ...
The financial services industry is one of the first movers when it comes to CRM implementations. Opinions of CRM may change, however, depending on where a company is in its CRM maturation process. One ...
Customer Relationship Management (CRM) might be a staid topic but unlike the Latham-Howard "great debate", at least the chief executives of two leading software companies -- Intentia and PeopleSoft -- ...