Optimizing your CRM data requires making sure your data is crucial, correct, and consistent — or what I like to call, “the three C’s.” Unfortunately, far too many companies have data that’s neither ...

MaxPoint helps marketers in the CPG, retail, finance, insurance and auto sectors deliver messages to customers near local stores that need a marketing boost. Now those marketers are itching to use all ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now According to a new report from Validity, 76 ...

Rocket CRM has introduced new advancements to its platform designed to transform the way organizations approach Marketing ...

Technology leader Paiman Allage is a C-level executive at Aries TCO with 20+ years of successfully delivering intelligent solutions. Customer relationship management (CRM) tools are among the most ...

Can a CRM and a DSP work together? Mar tech and ad tech are that couple that seem like they should be together, even though something always gets in the way. But advertisers are determined to make the ...

Thinking back to the early days of CRM and looking at the recent announcements by the major players, it is amazing to see the progress we have made when it comes to integration, platform ...

Lately, there has been a fair number of headlines advocating for cleaner CRM data. It’s true that more flawless CRM data leads to successful personalization marketing. And while most would agree on ...

Big Data is everywhere. Whether it comes from the Web, business applications or deep inside machine logs, Big Data is helping all types of businesses grow as they become more strategic and profitable.

An underutilized customer relationship management (CRM) system--or one that cannot match its owner's expectations--will reflect poorly on both the vendor who sold it and the IT manager who authorized ...