Buybuy BABY says goodbye to its retail locations and changes its brand to a digital-first mindset. In the Friday announcement, the retail chain company said that “as we reflect on the past year at ...

The company announced on its website that it will become an online-only store as part of a “strategic reset,” CNN reported. “As we reflect on the past year at buybuy BABY—a period of trials, learning, ...

Beyond Executive Chairman said in a statement, “As part of our strategy to expand our market reach, I am excited to announce we completed the acquisition of the Buy Buy Baby brand ahead of schedule.

It’s time to say “bye, bye” to buybuy Baby’s physical stores, as the company announced Oct. 18 that the remaining 10 locations will be shuttered by the end of the year, opting to transition to an ...

Beyond on Monday announced BuyBuy Baby will relaunch online on May 8. To coincide with the relaunch, the retailer is hosting a “Baby Days” sales event, featuring baby essentials, registry picks and ...