The third day of BUBT Research Week 2026 featured a series of research-focused workshops and an AI-based panel discussion at Bangladesh University of Business and Technology. The programme was ...

Q methodology is a mixed-methods approach that has garnered increasing attention for its capacity to systematically investigate the subjectivity inherent in social perspectives. It bridges qualitative ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...