Small speakers hum as two "Star Wars"-themed Lego lightsabers clash. Lights beam from the top of a Lego-built airplane. A roaring engine sound kicks in as multiple vehicles race across the floor. It's ...

When a small square ‘Smart Brick’ was combined with LEGO blocks assembled in the shape of a car, a ‘vroom’ sound of starting the engine could be heard. As the car was lifted and maneuvered through ...

The LEGO Group has introduced LEGO SMART Play, an innovative new platform powered by LEGO's SMART Brick. This new technology includes 20 patented features and a custom chip smaller than a ...

I went into my LEGO Smart Play hands-on at CES 2026 confused about how the system actually works and what the Smart Brick means for longtime LEGO fans like myself. Based on the comments on our social ...

We may receive a commission on purchases made from links. Lego bricks come in a bunch of shapes and sizes, but they're getting a big technical upgrade in 2026 thanks to news announced at CES this year ...

At CES 2026, Lego has announced the upcoming launch of the Lego Smart Play system, an interactive technology the company is ...

This year’s Consumer Electronics Show (CES) is now in full swing, with tech companies around the world descending on the Las Vegas Convention Center to share their upcoming products and working ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

I’m deep inside Lego’s headquarters in Billund, Denmark, in a private office that’s part of the company’s Creative Play Lab. The secretive division of 237 staff based here and in London, Boston, and ...