TikTok’s global head of business marketing and commercial partnerships shares the ways brands are making themselves ...

By making the most of Mikayla Nogueira's more than 16 million followers, POV Beauty exceeded all expectations on launch day.

First global campaign from TikTok-famous skincare brand BYOMA aims to make skin barrier education impossible to ignore.

Social media influencers acting as cultural translators are shaping what flavors break through in food and beverage – ...

Cynthia Erivo donned a full face of the TikTok viral Korean makeup brand TirTir to host the 78th annual Tony Awards on Sunday ...