WHITESTONE, N.Y., April 17, 2025 /PRNewswire/ -- Today, BODYARMOR Sports Drink announced an official rebirth of the iconic sports drink brand. With a refreshed visual identity, including a new ...

"In 2025, we want to be the No.1 sports drink" - Kobe Bryant had a bold vision for the BodyArmor sports drink originally appeared on Basketball Network. BodyArmor founder Mike Repole introduced his ...

Coca-Cola has made BodyArmor the official sports drink of the NCAA, replacing Powerade. Coca-Cola is naming BodyArmor the official sports drink of the 2026 NCAA, replacing Powerade and expanding its ...

ATLANTA, Sept. 25, 2025 (GLOBE NEWSWIRE) -- Boys & Girls Clubs of America, the nation’s largest youth-serving organization, today announced BODYARMOR Sports Drink, as its official hydration partner.

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company had the goal of it "becoming the #1 global sports drink," toppling PepsiCo's Gatorade from its top-selling ...

Everybody wanted to be like Mike — once upon a time. Gatorade's legendary 1991 ad campaign featuring Michael Jordan didn't just sell a drink; it ignited a movement, inspiring athletes, captivating ...

BodyArmor has become part of the sport. Their partnership with 2023 champion Ryan Blaney has produced many iconic schemes. And have made themselves one of the first things you think of when you think ...

DAYTONA BEACH, Fla. — NASCAR today announced a multiyear extension of its longstanding Premier Partnership with Coca-Cola North America, one of the sport‘s most enduring and influential partners. As ...

BodyArmor founder Mike Repole introduced his product to Kobe Bryant because he wanted the "Black Mamba" to be his top endorser. But Bryant was so sold on Repole's innovative sports drink that he ...