Our APIs—powered by Morningstar data—identify the investor behavioral gap in managers’ decision making which can explain why a fund underperforms. Once managers are aware of these patterns, they can ...

In classrooms, educators have long relied on experience and gut instinct to gauge student understanding and classroom dynamics. Intuition will always be a valuable tool for teachers, but the rise of ...

Although inflation has shown signs of cooling in recent months, financially constrained consumers and a shortened 2024 holiday shopping season is projected to pose challenges for retailers. In ...

This post is Part 1 of a two-part series. The success story of applied behavioral science began with the publication of popular science books more than 15 years ago showing that people make suboptimal ...

Visa has announced its first partners for its Recommerce Behavioral Insights Lab — a new initiative running rapid, real-world experiments to understand and share how businesses can help consumers ...

In the nuanced realm of financial advising, where the balance between client trust, market adaptability, and ethical sustainability is paramount, embracing the triple bottom line—people, profits, and ...

We’re more than halfway through 2025, and SEO has already changed names many times to take into account the new mission of optimizing for the rise of large language models (LLMs): We’ve seen GEO ...

Since the rise of data processing in the ’50s, efforts have been made to apply technological models to human thought and behavior. Scientists have drawn direct associations between thought and ...