Nadine Lippa, innovation manager at Wilson Sporting Goods, wasn’t joking when she says her boss tasked her to “reinvent the basketball.” And her 3D Airless Prototype Basketball does feel like ...

How many times has a game of basketball been thwarted by a ball that was too flat to bounce? An air pump with a properly sized needle isn’t something most people carry around with them all the time, ...

Wilson’s Airless Gen1 basketball is back. The hollow, $2,500 3D-printed basketball that doesn’t need to be inflated was first showcased at the 2023 NBA All-Star Weekend. Now, Wilson is selling the ...

Wilson Sporting Goods has released a limited edition Airless Gen1 3D-printed basketball. With only 75 unique units during this year’s NBA All-Star Weekend, it has sold out. In 2023, Wilson turned ...

It is hard to imagine a ball without air, especially as it looks deflated and would not bounce as it is, making it hard to play with in different sports. However, Wilson wants to change that, and as ...

This year, 47 million Americans will spend an estimated $8.5 billion betting on the outcome of the NCAA basketball championships, a cultural ritual appropriately known as March Madness. Before the ...