ABM Campaigns: Vereigen Media ABM experts focus on identifying and engaging the buying committees that matter most. Through ...

(Ad) Marketing and sales are instrumental in ensuring that your business reaches a sustained level of growth and success. But the traditional B2B marketing and sales funnel aren't likely to accomplish ...

In the B2B world, there is a very real struggle with trying to match individuals (leads) to accounts. With buyers using multiple devices, privacy laws restricting what data can be collected and ...

For many organizations, the Net Promoter Score (NPS) is treated as just another reporting metric, a retrospective pat on ...

Not every new idea is a good idea. Unless, of course, you work in marketing. In the marketing industry, every new idea is smart and every old idea is stupid. New strategies, new platforms, new ...

Orla Murphy is co-founder of Seeblue, an ABM agency. She has over 20 years of B2B Marketing expertise across the tech sector. In the world of B2B marketing, the relationship between agencies and ...

ABM is a strategic marketing approach jointly implemented by sales and marketing that focuses on key, targeted accounts (whether they’re existing customers or not). In short, it’s about: Identifying ...

The Driven by DCKAP Podcast features Epicor P21 integration experts on speeding up cash flow Drawing from nearly three decades in corporate banking and extensive work with Epicor P21 customers, Perez ...

CINCINNATI--(BUSINESS WIRE)--Fifth Third Bancorp (NASDAQ: FITB) today announced a strategic relationship with Mastercard and AvidXchange™ to bring a best-in-class automated accounts payable solution ...

Customer data platforms (CDPs) have become one of the trendiest terms in business recently, but there are still many misconceptions and unknowns about them. What is known, however, is that they're ...