Last Wednesday was April Fool’s Day. But I hardly saw any April Fool’s pranks. When I realized that, I thought to myself, “This is a sign of the times.” April Fool’s probably started in 1582, when ...

It’s that day of the year. People across the globe wake up a little more cautiously than usual. It’s April 1st, or better known as April Fools’ Day. Even serious organisations and brands slip in a ...

* This article has been updated to correct the name of Lou O'Reilly's PR firm. A controversial entrepreneur is under fire for an April Fool's joke. Toby Thomas-Smith, founder of subletting platform ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. April Fools' Day is an annual godsend for the most mischievous among us ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Dunkin’ is once again capitalizing on April Fools’ Day skepticism—this ...