Apple is hoping its feel-good holiday ad campaign - featuring a chorus of woodland creatures singing about friendship - will inspire consumers to rush out and buy a brand-new iPhone 17. On Thursday, ...

The ad was created by TBWA\Media Arts Lab (MAL) (a bespoke global agency that partners only with Apple), directed by Mark Molloy, and shot on an iPhone 17 Pro. It appears to be building on a larger ...

Apple's latest holiday commercial, A Critter Carol, leans heavily into puppetry shot on the iPhone 17 Pro. Given that Apple has been chasing after all things AI in the same manner as the distracted ...

Apple’s 20025 Christmas advert, A Critter Carol, has earned an ‘exceptional’ 5.4 Stars with creative effectiveness platform System1 – making it the brand’s highest scoring advert ever tested.

Apple’s best ads of 2025 didn’t just sell devices and promote services — they staked a claim for what modern marketing can do when it blends craft, culture and technical ambition. Across short films, ...